12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Generational Training
Friday
, 
September 
27
 at 
7:00pm
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Generational Training

Generational training is not just about business training. It is also a training program for employees to become good human beings at all times. This way, they will be able to adapt well in any situation they may encounter in their lives.

A lot of companies have been doing Generational training in the past few years. In fact, it is now a part of corporate training. This training is a means of ensuring that employees are able to maintain good relationships with each other and work well together as a team. For this reason, it has become a main staple of many businesses.

But what is it all about? Basically, when you join an organization, there is a generation of people who will be working for you. These are your young employees who started working with you at the same time you were making your product or service. After a few years, they are your experienced workers. And after several more years, they are your middle-aged workers who are running your company.

Because of this long lasting cycle of workers, the generation of employees continues to grow as long as your company operates. It can even go on for generations. And since your company is responsible for the individuals from generation to generation, training is very important. It helps them to develop their work ethics and improve their performance in all areas of work.

But since these employees have been with you for so many years, there is a tendency that they might feel the same way as you do about things. And because of their experiences, there are bound to be some problems. So instead of teaching them how to work together with other employees, you need to train them to be able to work independently. You can do this through Generational training. But where should you start?

The first place to start is with your superiors or top management. These are the people who know your company best. Since they are the ones who raise your expectations, they will be the most likely to know how you should develop the next generation of workers. You should present them with a plan, a goal, and some instructions for the generation of the future. After this, it is up to them to make sure that the plan will be implemented.

The employees, on the other hand, have to understand what you want them to do. They must also be guided on how to accomplish the company's goal. Through this, they will be motivated to do their best and to contribute to the company. They will also be able to understand the direction that the company is going in, thus allowing them to work accordingly. By presenting them with a clear and concise picture, your Generational training will have worked.

Aside from this, you can also have outside help from external studies about training. This will ensure that the training that you will do will be effective for the entire company, not just a specific division within it. Your research will show that the results are really promising when it comes to employee motivation. With the help of this training, your employees will be more eager to work for you, even if they know that there are no immediate changes that they can see. This kind of training also strengthens their work ethic, allowing them to go on with what they feel is best for the company.

Generational training is beneficial because it promotes communication. It does not only teach the skills that your employees need to know. It also teaches them how to manage their time, as well as how to communicate properly with each other. This will create a better work environment for all parties, including your employees.

Training and development programs also build a strong foundation for your company. Your employees will be more dedicated to their jobs once they have this foundation. They will also realize that their work affects the company, as well as the people in it. Because they know that their actions are important, they might show their appreciation in a way that they never did before. This could be as simple as giving an extra thank you gift to an employee on his/her birthday, or by making the employees work harder.

Finally, with generation training, you can expect positive results in terms of employee retention. As mentioned earlier, this kind of training instills motivation in your employees, which causes them to want to stay with your company for a longer period of time. You also have an increased retention rate when you have qualified and competent employees. Generation training is therefore very important if you want to reap the benefits of your hard work in building your business.

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Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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